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Actual exhibition
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Fashion in the Mirror of 60s Author: Snežana Šaponjić Ašanin National museum in Čačak April 1st – May 7th 2009 |
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 In
the 60s of XX century peoples were scared of new dictatorships and
almost inevitable nuclear war. During the building of Berlin wall the
young were criticizing standard of living while listening to twist and
rock-and –roll. Afro hair style, a recognizable fashion detail, was a
rebellion against suppression of African people. Hippie movement united
young people all over the world with magnetic force regardless their
ideology, race or confession differences. Film roles of Merlyn Monroe
and Brigit Bardot were erasing by the force of peace corps, differences
between developed and undeveloped, advanced and backwards, democrats and
aggressors, pacifists and racists. Hollywood became a part of
imagination of the majority of young people and its most attractive
unknown zone.For Yugoslavia that was the most fruitful period. It was the period when it was believed in ‘better’ tomorrow and when every new day a ‘new’ more trustful society was growing based on respect for man and his work, skill, moral and abilities. Thanks to everyday standard of living improvement and creation of an image of ‘ideal society’ the standard was increasing and thus interest for clothes, as well. Goods were offered and advertised in Čačak. Till then clothes had to be sewn as the shops did not have many ready made clothes to offer. Population was buying on the black market. The ones who were better off were shopping in Belgrade and later abroad, mainly in Trieste (Italy) in order to buy household appliances and clothes. Immediately after launching of mini-skirt in 1965, as a very important and revolutionary fashion detail, it could be seen in Čačak streets as well. Čačak had many good and skillful tailors and dress makers. Conservative environment could not ban wearing of mini skirts which entered our society from the west through a wide open door. In the 60s the first sleeveless dresses and blouses appeared. In villages that came later. As it was promoted and supported by television and fashion magazines, films, and such clothes was accepted by the educated people of Čačak who supported more free dressing of women. World recognized fashion designer Aleksandar Joksimović was the first to introduce a thematic collection as ‘a motif for free inspiration’. In his collections there was not only his personal inspiration, but he also used famous Serbian historical persons and their costumes for his inspiration. A great influence on fashion in Čačak had a dress ‘a la Kennedy’ worn by the first lady of America. Women of Čačak had a possibility to have a similar dress owing to the skillful dressmakers of Čačak. In the 60s natural materials started being replaced by artificial ones. So shoes, bags, boots, gloves started being made of artificial leather. Colours were also brighter. |
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A greater attention was paid to work clothes and school uniforms and at
that time ‘Prvi Oktobar’ factory was founded with the aim to produce
such clothes. Nevertheless, majority of Čačak citizens were modestly dressed at that time. Wishes for fashion identity could not match the possibilities. In spite of this situation citizens of Čačak knew how to recognize a good style. In later years they developed their own style inspired by modern trends. In the context of time it can be said that high fashion was adopted itself to the cult of youth. In that way the fashion of the 60s was first accepted by the young and later by the other population. In the post-war period the young of Čačak gave a great contribution in overcoming the stereotype manner in dressing. |
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